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How To Overcome Your Weaknesses With Bob Azelby

Whether we realize it or not, we all have weaknesses that limit us.

They hold us back from achieving our potential and keep us from living the life that we are meant to live.

But, as you may know, in order to achieve your goals in life, you need to overcome your weaknesses, or at least acknowledge and be aware of them.

And that's what I wanted to discuss with Bob, who co-authored a book with his brother, Joe Azelby, called "Kiss Your BUT Good-Bye: How to Get Beyond the One Word That Stands Between You and Success." I'd highly recommend to give it a read.

Prior to becoming CEO of Alder BioPharmaceuticals, Bob held multiple leadership roles at a few different organizations, leading teams of all sizes.

Something he noticed was that a large group of people reach a certain level in their career where they stagnant and can't seem to move to the next level.

What he also realized was that there is a common theme among this group of people: They constantly make EXCUSES for why they're not able to achieve their goals.

He would hear things like:

"Oh I don't play the game, I don't kiss up."

"That manager plays favorites."

"I could have got it done, but I didn't have time."

What he found was that all these excuses or what he refers to as "Buts" are nonsense.

And that the difference between the group that constantly achieves their goals versus those that don't, consult their peers on how they can constantly be improving.

In other words, they are aware that they're not perfect, they don't feel entitled, and ask their peers for weaknesses they might have noticed in them.

By doing so, they are aware of development areas while also understanding what their strengths are and leverage their strengths to excel and succeed in their roles and careers.

With that said...

Are you aware of your weaknesses? And are you leveraging your strengths to excel in your career?

What are your thought on this? Leave it in the comments below!

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